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Here’s Where We Screwed Up With Gas

July 1, 2008 · Filed Under Business Model, Energy Tech, Innovation · 3 Comments 

A few months ago I wrote about The Long Tail.  The main idea behind this principle is that there is a class of commodities that eventually become so cheap they can be ‘wasted’ in order to exploit bigger, more valuable opportunities.  Yahoo gives offers unlimited storage to its email customers to entice them to spend on other things - because storage has become cheap enough to give away.  Netflix offers unlimited movie downloads for a flat monthly fee, implying an incredibly cheap per-movie viewing cost for heavy users.

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