Prototyping Your Way To Innovation
While reading my books on IDEO I am constantly reminded of how important prototyping is to innovation process. Prototyping takes on a far more general meaning in a culture of innovation. It doesn’t refer only to the first draft of a new product - it could be anything from a new process to a new philosophy.
In my line of work the word ’strawman’ has a similar meaning but carries a bit of a more negative connotation. A strawman is something to be ‘knocked down,’ something to be beaten up and replaced with a better version. A prototype is better than that - a concept that represents the best current understanding of the task at hand, something to go forward with and tweak as we go along. One of my challenges moving forward is to replace the concept of ’strawman’ with the concept of ‘prototype.’
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IDEO loves brainstorming. Doblin hates brainstorming. Who is right? Who is the most wrong? Let’s start smacking them together and see what ends up on the floor.
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