How A Buzz Marketing Blog Post Made Me a Prototyping Expert
Hello, kiddies. A while back I posted on the benefits of prototyping - creating a model product, process, procedure or solution based on the best information at hand, put it to work, and tweak it after you observe how it performs. I decided to put it to the test on this blog. This is what happened:
Sphere: Related ContentWho Else Wants Their Video On Demand?
This article explains the difference between the business models of Netflix and HBO. I thought it was self-evident. Cable services like HBO and Showtime abandoned the first-run movie business model long ago in favor of emphasizing original content, leaving the first time video market to the Blockbusters and Netflixes of the world. The video rental services get the movies faster and are pretty convenient.
Sphere: Related Content“No Lessons, No Hugs”
Until today, I never considered “Seinfeld” as innovative. Au contraire.
Want To Be A More Creative Innovator? Then Do This…
There is an activity that seemingly has nothing to do with creative thinking and innovation, yet has everything to do with it. And if you start doing this, you will become a more innovative individual. And that one thing is….
Sphere: Related ContentTop 7 Ways To Become A Better Crappy Boss
Are you a crappy boss? Would you like to be a BETTER crappy boss? Would you like to be that useless waste of space that has the innovation of a coathanger?
Sphere: Related ContentFollowup - How EESTOR Can Be Disruptive
My innocuous little post on EESTOR has become the most popular/infamous article I’ve written yet. So I thought I would follow it up with a more positive outlook on how I think EESTOR could be more disruptive.
Sphere: Related ContentInnovation at Google Part I: Why Google Is Sooooo Interested In Mobile Access
The internet is awash with articles on Google’s prototype cell phone, and Google’s lobbying effort to guarantee open access in the upcoming wireless spectrum auction. Sounds like Google wants to go in the cell phone business. Au contraire. You need but watch this video of Douglas Merrill explaining Google’s innovation philosophies, and it all but jumps out at you:
Sphere: Related ContentA Cheaper Electric Car By 2009???
No matter what I write about regarding innovation, it seems that everyone is most interested in reading about electric cars. So without further ado:
Branding 101
A couple of weeks ago I posted BusinessWeek’s Top 100 Brands. Needless to say, this list reveals the value that effective branding represents. As a follow-on, I embedded an excellent slide show on branding on my Videos page. It’s from Marty Neumeier of Neutron LLC, author of The Brand Gap. Let’s take a look at it here:
Sphere: Related ContentArrr, Mateys - Top 7 Innovation Pirates
“Innovation is a pirate ship that you create and sail under cover of foggy darkness into the safe harbor of your competitors.” - Larry Keeley, lecture at UCSB, 1995
If innovation is the pirate ship, an innovative company is the pack of scurvy dogs, armed to the teeth and ready to wage war on the competition. Like pirates attacking from the cover of night and fog, innovators attack in areas of weakness their competitors don’t even know exist.
Here are seven companies that came from nowhere to dominate their markets by seeing opportunities overlooked by their competitors, and in doing so redefining how their industries operate.
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