Arrr, Mateys - Top 7 Innovation Pirates
August 12, 2007 · Filed Under Brand, Branding, Business, Business Model, Creativity, Customer Experience, Innovation · 1 Comment
“Innovation is a pirate ship that you create and sail under cover of foggy darkness into the safe harbor of your competitors.” - Larry Keeley, lecture at UCSB, 1995
If innovation is the pirate ship, an innovative company is the pack of scurvy dogs, armed to the teeth and ready to wage war on the competition. Like pirates attacking from the cover of night and fog, innovators attack in areas of weakness their competitors don’t even know exist.
Here are seven companies that came from nowhere to dominate their markets by seeing opportunities overlooked by their competitors, and in doing so redefining how their industries operate.
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