Branding 101
August 14, 2007 · Filed Under Brand, Branding, Business, Business Model, Creativity, Customer Experience, Facilitation, Innovation · 1 Comment
A couple of weeks ago I posted BusinessWeek’s Top 100 Brands. Needless to say, this list reveals the value that effective branding represents. As a follow-on, I embedded an excellent slide show on branding on my Videos page. It’s from Marty Neumeier of Neutron LLC, author of The Brand Gap. Let’s take a look at it here:
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