Innovation at Google Part I: Why Google Is Sooooo Interested In Mobile Access

August 18, 2007 · Filed Under Brand, Branding, Business, Business Model, Creativity, Innovation · 4 Comments 

The internet is awash with articles on Google’s prototype cell phone, and Google’s lobbying effort to guarantee open access in the upcoming wireless spectrum auction. Sounds like Google wants to go in the cell phone business. Au contraire. You need but watch this video of Douglas Merrill explaining Google’s innovation philosophies, and it all but jumps out at you:

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