New Video - Business Model Innovation by Alex Osterwalder of Arvetica
I posted a new video to the Videos page. Alex Osterwalder of Arvetica gave a 40-minute presentation on business model innovation in Melbourne. Watch if for yourself, then I will post on it soon. There is also an accompanying slide presentation which I present here:
[slideshare id=83415&doc=40-minutes-on-business-model-innovation3500&w=425]
Sphere: Related ContentInnovation at Google Part II: Creative Chaos
Last time I talked about what I think Google’s ultimate goal is for the open wireless spectrum. Today let’s look at the rest of the Douglas Merrill video :
Sphere: Related ContentAn Electric Car Breakthrough? Building On A Good Idea
I just stumbled across a brilliant idea that, if implemented properly, could provide the revolutionary spark that electric cars need. Using it as a baseline, we can flesh out a broader solution that makes the confusion surrounding the practicality of owning an electric car a lot more clear.
Sphere: Related ContentHas Starbucks Lost Its Way?
Back in February, Howard Schultz fired off an internal memo urging the Starbucks upper level management to revisit the decisions that have lead to a dilution of the Starbucks customer experience. Some creative thinking bloggers used this as a cue to leverage the blogosphere to help Starbucks recapture their past.
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Rick Rubin, famous music producer and now Columbia Records exec, sat down for a long New York Times interview and basically declared the iPod obsolete.
Sphere: Related ContentThe 7 Levels Of Change - Introduction (Part 1 of 9)
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together
This is no run of the mill Top 7 list. Prepare yourself for a rigorous review of the greatest innovation field guide in the universe: Rolf Smith’s “7 Levels of Change.”
What’s The Brand Value Of The Name “Vick?”
It’s been estimated that the brand value of name Coca Cola accounts for over half of the soft drink manufacturer’s corporate revenue. Conversely, take away the brand and the company loses over half of it’s value. Companies like Interbrand have elaborate methods of estimating the value of the brand itself.
Which reminds me…you may have heard that a certain Atlanta Falcon’s quarterback has been suspended indefinitely. Who knows what fate awaits Michael Vick. All we know is, he won’t be playing football for a while. But have you considered what impact the loss of the brand known as “Vick” will have on the Falcons franchise?
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