“Forty Uses For A Brick” - A Real World Example
Back in September I posted an example of how to use creative thinking techniques to proliferate ideas. “Forty Uses For A Brick” became one of my most popular articles. I promised to give an example of how to apply these same techniques to a real-life problem. This is taken from an actual project I worked on earlier in the year, revisiting the “Brick” techniques but also illustrating how to use the perspectives of others to illuminate and redefine the problems at hand.
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I’ve added a new creative thinking tool to The Arsenal - “The Crazy Idea.” We’ll be putting it to use in the next installation of 7 Levels Of Change.
To get free access to The Arsenal, go here.
Sphere: Related ContentBuffalo Wild Wings - Another Example of Innovation Effectiveness
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There is a Buffalo Wild Wings about 15 miles down the Interstate from me now. It opened about two months ago, in a rather large mall. There is also a well-established restaurant 3 miles from my house that specializes in wings. It has a more locally appealing flavor variety, the wings taste better, and they’ve been doing extremely well for years. So naturally, people all over town are flocking to…
…Buffalo Wild Wings, even though it’s out of the way and has lower quality food. Why? How is BWW kicking ass?
Sphere: Related Content7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together
The seventh in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the sixth level of change - Different (Doing Things No One Else Is Doing).
Sphere: Related ContentHannah Montana, Radiohead, Virginia Tech, My Band, and the New Music Business Model
In the future, when we look back on what will soon become the next business model for the music industry, people will regard Hannah Montana as a pioneer, or maybe simply the catalyst that got things started. But if we look at things the way they are now, the signs of a coming music business revolution are as plain as the nose on her perky face.
Sphere: Related Content7 Levels Of Change (Part 6 of 9) - Level 5: Copying
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together
The sixth in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the fifth level of change - Copying (Doing Things Others Are Doing).
Sphere: Related ContentThe Secret To Innovation Effectiveness Is…
Buried in this Fast Company article on design wunderkind Fuseproject is this intensely interesting factoid:
Out With The Golden Rule, In With The Platinum Rule! (i.e., The Golden Rule Is Wrong, Part II)
Last week I explained why the Golden Rule is misguided, misplaced, and just plain wrong. Today I follow up by completing two examples on how to operate under the Platinum Rule: “Do Unto Others As They Would Like You To Do Unto Them.” I’m going to refer to the first article throughout this article so click on the link above for reference purposes.
Sphere: Related ContentGet Your First Electric Car From…Sam’s Club???
Who is the first to the American mass market with an electric car? Would you believe…Sam’s Club?
Sphere: Related Content7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together
The fifth in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the fourth level of change - Cutting (Doing Away With Things).
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