Buffalo Wild Wings - Another Example of Innovation Effectiveness
October 22, 2007 · Filed Under Brand, Branding, Business, Business Model, Customer Experience, Innovation · 4 Comments
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There is a Buffalo Wild Wings about 15 miles down the Interstate from me now. It opened about two months ago, in a rather large mall. There is also a well-established restaurant 3 miles from my house that specializes in wings. It has a more locally appealing flavor variety, the wings taste better, and they’ve been doing extremely well for years. So naturally, people all over town are flocking to…
…Buffalo Wild Wings, even though it’s out of the way and has lower quality food. Why? How is BWW kicking ass?
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