“Forty Uses For A Brick” - A Real World Example
October 30, 2007 · Filed Under Business, Creative Thinking Techniques, Creativity, Facilitation, Innovation · 3 Comments
Back in September I posted an example of how to use creative thinking techniques to proliferate ideas. “Forty Uses For A Brick” became one of my most popular articles. I promised to give an example of how to apply these same techniques to a real-life problem. This is taken from an actual project I worked on earlier in the year, revisiting the “Brick” techniques but also illustrating how to use the perspectives of others to illuminate and redefine the problems at hand.
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