7 Levels Of Change (Part 9 of 9) - Bringing It All Together

The last in a nine-part series on Rolf Smith’s 7 Levels of Change, I bring everything together and discuss how to put the 7 Levels to work.

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The Greatest Creative Thinking Game Ever

Lo and behold, the greatest creative thinking game ever created has been released, and if you are trying to be a more creative thinker it should be on your hard drive right now, and you should have already played it several times through and learned all the tricks, and applied them metaphorically in your professional life.

For those of you who don’t know what I’m talking about, the game is called Portal.

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A Car That Gets 300 Miles Per Gallon

November 19, 2007 · Filed Under Business, Customer Experience, Electric Cars, Energy Tech, Innovation · 8 Comments 

While A123Systems, Altairnano, and EESTOR are developing next generation high-performance batteries, car manufacturers are working hard to develop the perfect electric cars to exploit them. A company called Aptera now claims their latest prototype gets a whopping 300 miles per gallon fuel efficiency. But at what cost?

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Has Solar Energy Finally Turned The Corner?

The key to making a disruptive solar energy product is to overcome the high cost of the initial installation. Popular Science has awarded its Innovation of the Year award to a company who may well do that starting next year - Nanosolar. Let’s see if they can truly be disruptive.

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Under Armour: Branding Juggernaut Pushes Customer Experience

November 8, 2007 · Filed Under Brand, Branding, Business, Business Model, Customer Experience, Innovation · 2 Comments 

Over the past few years Under Armour has built an amazingly successful brand via their awesome sports-based ad campaigns. Now they’re moving into a new business area - retailing. And in doing so they are trying to master yet another form of innovation: customer experience.

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7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done

The eighth in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the seventh level of change - Different (Doing Things That Can’t Be Done).

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An Industry In Search Of A Disruptive Business Model

November 3, 2007 · Filed Under Business, Business Model, Customer Experience, Innovation, Music · 2 Comments 

A few weeks ago I posted about Rick Rubin’s subscriber-based vision for the music industry. But a familiar company currently using this business model is abandoning it due to plummeting revenue.

The company?

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