Guerilla Product Placement
I’ve been thinking about product placement ever since I saw “Transformers” a few months ago. I loved the way they took product placement to the next level.
I mean, sure, they had plenty of traditional product placement, like the actors using this product or that. But the main gimmick, of course, was the use of General Motors vehicles for the ‘good guy’ Transformers.
Sphere: Related ContentRadiohead’s Publicity Stunt - Innovation or Deception?
This month’s Wired Magazine features a David Byrne interview with Radiohead’s Thom Yorke to discuss Radiohead’s wildly successful ‘free’ downloading stunt.
Since others insist on keeping this topic fresh, I’ll continue providing the counterpoint. Is Radiohead responsible for innovating the music industry business model, or merely deceiving gullible fans?
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Software, games and books - here’s seven ideal gifts for the innovator on your shopping lists.
Making Money By Giving Stuff Away For Free
Have you ever considered what you can get for practically free today that you used to pay a lot of money for?
- Computer Performance
- Long Distance Telephone Calls
- Computer Storage
- Bandwidth
- Music
- Web Server Space
- Domain Names
What’s been the impact of the value of these commodities becoming almost “too cheap to meter?” It’s opened up opportunities in other areas, to sell new services and innovate new business models. And it’s taken innovation out of the hands of invisible ‘gatekeepers’ and into the hands of the people.
Sphere: Related ContentTry Out IBM’s Innovation Assessment Tool
I found this cool innovation self-diagnostic at the IBM website that lets you assess your company’s innovation level against the results of their Global CEO Study 2006. It’s a nice strategic innovation tool that gives goals and objectives for instituting an effective innovation program in your company.
Sphere: Related ContentDo You Know If You Don’t Know What You Don’t Know?
Do you produce the best solutions possible?
How do you solve an easy problem? Probably, based on your experience, the solution comes quickly. You solve it easily because of what you know.
What happens, though, when you’re confronted with a problem outside of your experience? Chances are, you know SOME of the right stuff, but you don’t know enough to solve it. So you find out what you don’t know - you research things, or consult others.
But your solution is only as good as the knowledge you acquire. If the knowledge is adequate, so will be your solution. But if it isn’t, your solution may come up short.
You know what you know.
Sometimes, you know what you DON’T know.
But other times, you DON’T know what you don’t know. Hard to follow, eh? But essentially true.
Sphere: Related ContentThe Greatest Buzz Marketing Ploy Ever
In the blogosphere we think of successful buzz/viral marketing as a post that generates a lot of hits or Diggs. I’d like to turn the tables a bit and discuss what I consider the most successful buzz marketing ploy ever as measured by another criterium - how much money it made.
The buzz marketing ploy in question is, of course, the horror film called Blair Witch Project.
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As you know if you’ve tried, you can’t directly embed the sketchcasts you create at sketchcast.com in your Wordpress.com blog. Fortunately, there’s an easy workaround that also gives you better quality, more versatile sketchcasts.
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