Guerilla Product Placement
December 29, 2007 · Filed Under Brand, Branding, Business, Business Model, Creativity, Innovation · 5 Comments
I’ve been thinking about product placement ever since I saw “Transformers” a few months ago. I loved the way they took product placement to the next level.
I mean, sure, they had plenty of traditional product placement, like the actors using this product or that. But the main gimmick, of course, was the use of General Motors vehicles for the ‘good guy’ Transformers.
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