Protected: Random Words
The Random Words Tool is one of the many different types of Forced Connections. Using random words is an easy, direct way to stimulate new thoughts and perspectives on a problem. It operates on the principle that everything can be connected in some way, and by determining what the connections are you come up with ideas you never would have otherwise. The process:
1. Write down your problem statement.
2. Select some random words. There are several random word generators on the internet, here and here and here and here. Or just come up with one of your own, as long as it is not connected to the problem in any way.
3. Write down words and phrases associated with that word. The associations can be direct or abstract, whatever the word makes you think of.
4. Force connections between the word associations and your problem.
EXAMPLE: The problem is ‘how might we convince a certain organization to support our project?’
The random word selected was ‘road.’ The associations for this word were:
- made of concrete or asphalt
- create a network
- freedom - can travel anywhere
- paid for with tax dollars
- share right of way with utilities etc.
- used by cars, trucks, and buses
A connection was drawn between the problem statement and ’share right of way.’ The idea was to invite the approving organization to share in the project’s capabilities, allowing them to share in the success as well. Another connection was drawn between the problem and ‘create a network.’ The idea was to show the approving organization how the projects creates a vast collaborative network of experts in many fields.
