Making Money By Giving Stuff Away For Free
December 19, 2007 · Filed Under Brand, Branding, Business, Business Model, Creativity, Customer Experience, Energy Tech, Innovation, solar energy · 1 Comment
Have you ever considered what you can get for practically free today that you used to pay a lot of money for?
- Computer Performance
- Long Distance Telephone Calls
- Computer Storage
- Bandwidth
- Music
- Web Server Space
- Domain Names
What’s been the impact of the value of these commodities becoming almost “too cheap to meter?” It’s opened up opportunities in other areas, to sell new services and innovate new business models. And it’s taken innovation out of the hands of invisible ‘gatekeepers’ and into the hands of the people.
Sphere: Related ContentHas Solar Energy Finally Turned The Corner?
November 17, 2007 · Filed Under Brand, Branding, Business, Business Model, Creativity, Customer Experience, Energy Tech, Innovation, solar energy · 8 Comments
The key to making a disruptive solar energy product is to overcome the high cost of the initial installation. Popular Science has awarded its Innovation of the Year award to a company who may well do that starting next year - Nanosolar. Let’s see if they can truly be disruptive.
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