“They Just Don’t Make ‘Em Like They Used To”
“Horton Hears a Hoo” is the latest Hollywood attempt to cash in on the legacy of Dr. Seuss. This follows two live action films - one mediocre (”How The Grinch Stole Christmas”) and one catastrophically bad (”The Cat In The Hat”). “Horton” is neither - it’s a solid effort, compared to the other two. And yet…
Each of the films features the latest in makeup, special effects, and animation. Each features famous comedic actors. And yet…
Each of the films stretches out the original source material into full-length features, but don’t match the quality of their respective half-hour TV versions. And yet…
NONE of them are as good as this 10-minute Looney Tunes animation of “Horton Hatches The Egg,” circa 1942. In 65 years Dr. Seuss features have REGRESSED.
What makes it better? Two things - the classic animation is top-notch, and the screenplay STICKS TO THE ORIGINAL SOURCE MATERIAL. Special effects and makeup can’t make up for a lame screenplay.
Remember: Sometimes innovation doesn’t pay dividends unless it’s applied in the right places.
Sphere: Related ContentWill Verizon’s Open Source Innovation Succeed?
Up until late last year, Verizon was a closed network. And then, this:
In late November, Verizon Wireless said it would allow any device or software to run on its wireless network. It’s a reversal for the No. 2 U.S. wireless carrier, which had been known as the most protective in the industry.
Why the turnaround? And what does this say about the organizational character of Verizon?
Sphere: Related Content7 Things Innovators Do That You Don’t
What prevents you from being a great innovator? Not much. Innovators by and large aren’t creative geniuses gifted with da Vinci-like talent. It’s not what they ARE - it’s what they DO. They do these seven things you most likely do not.
Sphere: Related ContentThree Amazing Reports On The State Of Innovation - Part II
Table of contents for State of Innovation
- Three Amazing Reports On The State Of Innovation - Part I
- Three Amazing Reports On The State Of Innovation - Part II
In our first installment, the Boston Consultancy Group identified innovation trends via a survey of over 2400 senior level executives. In this installment, Booz-Allen-Hamilton studies the world’s largest R&D investors to determine what innovation strategies succeed.
Sphere: Related ContentThree Amazing Reports On The State Of Innovation - Part I
Table of contents for State of Innovation
- Three Amazing Reports On The State Of Innovation - Part I
- Three Amazing Reports On The State Of Innovation - Part II
In December, three international consultants published the results of their research on the current state of innovation. This four-part series will cover each in turn, then I’ll add a conclusion that ties them together. First on the block - Innovation 2007 from the Boston Consultancy Group.
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This article in PC World describes Samsung’s two latest television prototypes that use an astounding new technology called organic light emitting diodes (OLEDs). But the article is remarkable not for the new product but for the new disruptive platform it represents.
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Software, games and books - here’s seven ideal gifts for the innovator on your shopping lists.
Making Money By Giving Stuff Away For Free
Have you ever considered what you can get for practically free today that you used to pay a lot of money for?
- Computer Performance
- Long Distance Telephone Calls
- Computer Storage
- Bandwidth
- Music
- Web Server Space
- Domain Names
What’s been the impact of the value of these commodities becoming almost “too cheap to meter?” It’s opened up opportunities in other areas, to sell new services and innovate new business models. And it’s taken innovation out of the hands of invisible ‘gatekeepers’ and into the hands of the people.
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In the blogosphere we think of successful buzz/viral marketing as a post that generates a lot of hits or Diggs. I’d like to turn the tables a bit and discuss what I consider the most successful buzz marketing ploy ever as measured by another criterium - how much money it made.
The buzz marketing ploy in question is, of course, the horror film called Blair Witch Project.
Sphere: Related Content7 Levels Of Change (Part 9 of 9) - Bringing It All Together
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together
The last in a nine-part series on Rolf Smith’s 7 Levels of Change, I bring everything together and discuss how to put the 7 Levels to work.
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