A Car That Gets 300 Miles Per Gallon
While A123Systems, Altairnano, and EESTOR are developing next generation high-performance batteries, car manufacturers are working hard to develop the perfect electric cars to exploit them. A company called Aptera now claims their latest prototype gets a whopping 300 miles per gallon fuel efficiency. But at what cost?
Sphere: Related ContentHas Solar Energy Finally Turned The Corner?
The key to making a disruptive solar energy product is to overcome the high cost of the initial installation. Popular Science has awarded its Innovation of the Year award to a company who may well do that starting next year - Nanosolar. Let’s see if they can truly be disruptive.
Sphere: Related ContentUnder Armour: Branding Juggernaut Pushes Customer Experience
Over the past few years Under Armour has built an amazingly successful brand via their awesome sports-based ad campaigns. Now they’re moving into a new business area - retailing. And in doing so they are trying to master yet another form of innovation: customer experience.

7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together

The eighth in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the seventh level of change - Different (Doing Things That Can’t Be Done).
Sphere: Related ContentAn Industry In Search Of A Disruptive Business Model
A few weeks ago I posted about Rick Rubin’s subscriber-based vision for the music industry. But a familiar company currently using this business model is abandoning it due to plummeting revenue.

How To Turn A “Crazy Idea” Into A Revolutionary Solution
I’ve added a new creative thinking tool to The Arsenal - “The Crazy Idea.” We’ll be putting it to use in the next installation of 7 Levels Of Change.
To get free access to The Arsenal, go here.
Sphere: Related ContentBuffalo Wild Wings - Another Example of Innovation Effectiveness
There is a Buffalo Wild Wings about 15 miles down the Interstate from me now. It opened about two months ago, in a rather large mall. There is also a well-established restaurant 3 miles from my house that specializes in wings. It has a more locally appealing flavor variety, the wings taste better, and they’ve been doing extremely well for years. So naturally, people all over town are flocking to…
…Buffalo Wild Wings, even though it’s out of the way and has lower quality food. Why? How is BWW kicking ass?
Sphere: Related Content7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together

The seventh in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the sixth level of change - Different (Doing Things No One Else Is Doing).
Sphere: Related ContentHannah Montana, Radiohead, Virginia Tech, My Band, and the New Music Business Model

In the future, when we look back on what will soon become the next business model for the music industry, people will regard Hannah Montana as a pioneer, or maybe simply the catalyst that got things started. But if we look at things the way they are now, the signs of a coming music business revolution are as plain as the nose on her perky face.
Sphere: Related Content7 Levels Of Change (Part 6 of 9) - Level 5: Copying
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together

The sixth in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the fifth level of change - Copying (Doing Things Others Are Doing).
Sphere: Related Content

