“Forty Uses For A Brick” - A Real World Example
Back in September I posted an example of how to use creative thinking techniques to proliferate ideas. “Forty Uses For A Brick” became one of my most popular articles. I promised to give an example of how to apply these same techniques to a real-life problem. This is taken from an actual project I worked on earlier in the year, revisiting the “Brick” techniques but also illustrating how to use the perspectives of others to illuminate and redefine the problems at hand.
Sphere: Related ContentForty Uses For A Brick
Here’s an example of how to use creative thinking tools to generate ideas. The problem: How many different ways can we use a brick? Let’s set a goal of forty ideas, and have at it.
Sphere: Related ContentYou Can Call Me “Maverick” Now
A big thanks to Mavericks At Work, which has declared yours truly as one of their ‘50 Maverick Minds’ (see the lower left hand column). It’s an honor to be recognized by such distinguished author/speakers as Mr. Taylor and Ms. LaBarre. If you’d like to learn what Mavericks is all about, download their Manifesto for Mavericks and buy the book.
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An Electric Car Breakthrough? Building On A Good Idea
I just stumbled across a brilliant idea that, if implemented properly, could provide the revolutionary spark that electric cars need. Using it as a baseline, we can flesh out a broader solution that makes the confusion surrounding the practicality of owning an electric car a lot more clear.
Sphere: Related ContentThe 7 Levels Of Change - Introduction (Part 1 of 9)
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together
This is no run of the mill Top 7 list. Prepare yourself for a rigorous review of the greatest innovation field guide in the universe: Rolf Smith’s “7 Levels of Change.”
How A Buzz Marketing Blog Post Made Me a Prototyping Expert
Hello, kiddies. A while back I posted on the benefits of prototyping - creating a model product, process, procedure or solution based on the best information at hand, put it to work, and tweak it after you observe how it performs. I decided to put it to the test on this blog. This is what happened:
Sphere: Related ContentTop 7 Ways To Become A Better Crappy Boss
Are you a crappy boss? Would you like to be a BETTER crappy boss? Would you like to be that useless waste of space that has the innovation of a coathanger?
Sphere: Related ContentBranding 101
A couple of weeks ago I posted BusinessWeek’s Top 100 Brands. Needless to say, this list reveals the value that effective branding represents. As a follow-on, I embedded an excellent slide show on branding on my Videos page. It’s from Marty Neumeier of Neutron LLC, author of The Brand Gap. Let’s take a look at it here:
Sphere: Related ContentThe Power of Positive Thinking
No, I’m not talking about the famous book by Norman Vincent Peale. I’m talking about one of the most powerful tools in the innovation process.
Sphere: Related ContentIC’s Familiar Quotations on Innovation
Here it is, people - as Ed McMahon would say, “Everything you ever wanted to know about innovation quotes is in this list.” Some pertain to business, some to art, some to politics. Some will make you think, others will make you scowl.
You have no idea of the massive scope of this effort. Days turned into weeks, weeks into months, months into decades. The things I do for my readers.
So without further ado: “Innovation Catalyst’s Familiar Quotations on Innovation.”
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