The Secret To Innovation Effectiveness Is…
Buried in this Fast Company article on design wunderkind Fuseproject is this intensely interesting factoid:
Whither Thou Goest, id Software?

Halo 3 is out, and Half-Life 2: Episode 2 is just around the corner. So now seems a fitting time to post on the company that created the business model for the modern action computer game - id Software.

A Business Model of Imprisonment?

I have had a really bad time with airlines recently. Not a flight I’ve taken hasn’t been delayed. A couple of times I arrived at the airport to find my flight was canceled and I was bumped to the next available, thus ruining my connections. The last time that happened there was no connection available so I had to spend the night in Chicago. It’’s gotten to the point that I think the whole industry is broken beyond repair but I’ve never been able express exactly what I think the problem is. But finally, someone has put to words what I’ve felt.
Sphere: Related Content7 Levels Of Change (Part 4 of 9) - Level 3: Improving
Table of contents for 7 Levels Of Change
- The 7 Levels Of Change - Introduction (Part 1 of 9)
- 7 Levels Of Change (Part 2 of 9) - Level 1: Effectiveness
- 7 Levels Of Change (Part 3 of 9) - Level 2: Efficiency
- 7 Levels Of Change (Part 4 of 9) - Level 3: Improving
- 7 Levels Of Change (Part 5 of 9) - Level 4: Cutting
- 7 Levels Of Change (Part 6 of 9) - Level 5: Copying
- 7 Levels Of Change (Part 7 of 9) - Level 6: Doing Things No One Else Is Doing
- 7 Levels Of Change (Part 8 of 9) - Level 7: Doing Things That Can’t Be Done
- 7 Levels Of Change (Part 9 of 9) - Bringing It All Together

The fourth in a nine-part series on Rolf Smith’s 7 Levels of Change, I introduce the third level of change - Improving (Doing Things Better).
Sphere: Related ContentInnovation at Google Part II: Creative Chaos
Last time I talked about what I think Google’s ultimate goal is for the open wireless spectrum. Today let’s look at the rest of the Douglas Merrill video :
Sphere: Related ContentHas Starbucks Lost Its Way?

Back in February, Howard Schultz fired off an internal memo urging the Starbucks upper level management to revisit the decisions that have lead to a dilution of the Starbucks customer experience. Some creative thinking bloggers used this as a cue to leverage the blogosphere to help Starbucks recapture their past.
Sphere: Related ContentA New Business Model For The Music Industry?
Rick Rubin, famous music producer and now Columbia Records exec, sat down for a long New York Times interview and basically declared the iPod obsolete.
Sphere: Related ContentFollowup - How EESTOR Can Be Disruptive
My innocuous little post on EESTOR has become the most popular/infamous article I’ve written yet. So I thought I would follow it up with a more positive outlook on how I think EESTOR could be more disruptive.
Sphere: Related ContentBranding 101
A couple of weeks ago I posted BusinessWeek’s Top 100 Brands. Needless to say, this list reveals the value that effective branding represents. As a follow-on, I embedded an excellent slide show on branding on my Videos page. It’s from Marty Neumeier of Neutron LLC, author of The Brand Gap. Let’s take a look at it here:
Sphere: Related ContentArrr, Mateys - Top 7 Innovation Pirates

“Innovation is a pirate ship that you create and sail under cover of foggy darkness into the safe harbor of your competitors.” - Larry Keeley, lecture at UCSB, 1995
If innovation is the pirate ship, an innovative company is the pack of scurvy dogs, armed to the teeth and ready to wage war on the competition. Like pirates attacking from the cover of night and fog, innovators attack in areas of weakness their competitors don’t even know exist.
Here are seven companies that came from nowhere to dominate their markets by seeing opportunities overlooked by their competitors, and in doing so redefining how their industries operate.
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